Whole Foods, the fancy-schmancy grocery store known for selling quality organic food, is having a bit of a problem. Seems people aren't willing to spend half their paychecks on good eats when times are tough.
So the chain is trying to shake its image. But one thing it can't do at this point is appeal to the huge part of the population it's ignored for so long. There are 16 stores in my state of Illinois and every one of them is in Chicago or the Windy City suburbs. Big cities. Hip neighborhoods. That's where Whole Foods built its base.
Don't get me wrong. I love Whole Foods. Yum. But it looks like I'll have to stick mostly to my local grocery (the St. Louis-based Schnuck's that built a store a mile from my house off a bike trail) local farmers (it is the Midwest, after all) and local specialty stores.
Good luck with that image problem of yours Whole Foods. You're going to need it.
Photo by beardenb on Flickr
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